Nayarit
Socioeconomic overview of Nayarit, Mexico. INEGI census parameters, GDP, ENIGH household income, and housing markers — with identified sources.
Population of Nayarit, 2025
Nayarit has an estimated population of 1,324,282 people in 2025, compared to 1,235,456 recorded in the 2020 INEGI Census, with a density of 46.9 people/km² across 28,246 km².
Nayarit’s macroeconomic framework is underpinned by a robust agro-export engine that generates over US$1.9 billion in annual outbound trade, led by fresh fruits like mangoes and pineapples (US$1.04B), fresh vegetables (US$499M), and processed horticultural goods (US$374M). This deep integration into high-value agricultural supply chains serves as a resilient catalyst for specialized real estate asset classes, particularly agro-processing facilities, cold-storage distribution nodes, and primary logistical infrastructure.
Demographically, the state registered a 13.9% population expansion over the decade preceding the 2020 Census, reaching 1,235,456 residents and widening its long-term consumer and labor base. Labor market conditions remain exceptionally tight, reflected in a 2.04% unemployment rate alongside an average monthly salary of 9.81k MXN. Commercial and light-industrial absorption remains concentrated within the primary municipal hubs of Tepic, Santiago Ixcuintla, and San Blas, which collectively structure the state's urban, administrative, and coastal logistical footprint.
DataMéxico economic indicators
DataMéxico / Secretaría de EconomíaNayarit by segment
The same published evidence, interpreted for each job: underwrite, develop, broker or lend.
Income benchmark: Nayarit vs national average
Source: INEGI ENIGH 2024. Current monthly income calculated at household scale.